On January 16, 2023, the Zhejiang Provincial Department of Culture and Tourism held a promotion meeting for the 2023 New Year Cultural Tourism Consumption Season in Shanghai, inviting Shanghai citizens to “Zheli” to celebrate the New Year. Cheng Meihong, deputy director of Shanghai Municipal Bureau of Culture and Tourism and first-level inspector attended the event, and Xu Peng, deputy director of Zhejiang Provincial Department of Culture and Tourism, member of the party group and first-level inspector, delivered a speech.

In his speech, Xu Peng said that the Zhejiang New Year Cultural Tourism Consumption Season is an important measure to resolutely implement the spirit of the Central Economic Work Conference and the Provincial Economic Work Conference, and implement the steady progress and quality improvement of the Zhejiang Provincial Party Committee and Provincial Government. Yearning for “poetry and distance”.

At the event site, the directors of the culture and tourism bureaus of 11 prefecture-level cities in Zhejiang appeared in person as “cultural tourism promotion officers” and ingeniously endorsed regional tourism brands in the form of short videos, promoting local beauty, food, accommodation, and shopping. Let Shanghai citizens live a “Zhejiang Year” with quality, culture and connotation.

In the promotion of cultural tourism, the gold-medal tour guide Hu Nana passionately introduced and interpreted cultural tourism products and routes full of flavor in Zhejiang, so that more citizens could feel the charm of “Poetry and Painting Zhejiang”. The “star scenic spot” Hengdian Film and Television City in Jinhua, Zhejiang staged an “immersive interpretation” promotion, creating a lively New Year atmosphere.

In addition, the Zhejiang Provincial Department of Culture and Tourism released the province’s New Year benefit policy on the spot, covering not only the Spring Festival cultural and tourism products launched in various places according to local conditions, but also the New Year gift pack distribution and other measures to benefit the people. It is more carefully planned and unique With a series of cultural activities, Shanghai citizens are sincerely invited to Zhejiang to enjoy the beauty of “Dwelling in the Fuchun Mountains” and personally experience the comfort of “Recalling Jiangnan”.

2023年1月16日，浙江省文化和旅游厅在上海举办 2023新春文旅消费季活动推介会，邀请上海市民到“浙里”过大年。上海市文化和旅游局副局长、一级巡视员程梅红出席活动，浙江省文化和旅游厅副厅长、党组成员、一级巡视员许澎致辞。

许澎在致辞中表示，此次浙江新春文旅消费季活动是坚决贯彻中央经济工作会议和省委经济工作会议精神，落实浙江省委省政府稳进提质的重要举措，同时也顺应了人民对“诗和远方”的向往。

活动现场，浙江11个地级市文化和旅游局局长化身“文旅推介官”亲自出镜，以短视频的形式别出心裁地为地域旅游品牌代言，推介当地的美景、美食、美宿、美购，让上海市民过上一个有品质、有文化、有内涵的“浙江年”。

在文旅推介环节，金牌导游胡娜娜倾情推介解读浙江年味十足的文旅产品和线路，让更多市民感受“诗画浙江”的魅力。浙江金华的“明星景区”横店影视城上演“沉浸演绎”式推介，营造热闹的新春氛围。

此外，浙江省文化和旅游厅在现场发布了全省新春惠民政策，不仅涵盖各地因地制宜推出的新春文旅产品，还有新春年货礼包发放等惠民消费举措，更有精心策划、别具特色的系列文化活动，诚挚邀请上海市民到浙江尽享“富春山居图”的美景，亲身感受“忆江南”的惬意。

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