On May 28, 2021, the 2021 Funing Cultural Tourism (Shanghai) promotion event hosted by the Funing County Bureau of Culture, Radio, Television and Tourism with the theme of “Going to Funing with Colorful and Passionate” will be held in Shanghai Zhongshan Park. Tian Haibo, deputy secretary of the Funing County Committee of the Communist Party of China, and Wang Yousheng, deputy secretary and deputy director of the Shanghai Changning District Culture and Tourism Bureau, attended and delivered speeches. More than 200 guests and representatives from all walks of life in Shanghai and Funing participated in the event. The exciting content on the spot attracted many Shanghai residents to stop and watch.

Funing County is under the jurisdiction of Yancheng City, Jiangsu Province, and is known as the “Jianghuai Land”. At present, Shanghai and Yancheng Funing have achieved high-speed railway interconnection. It only takes 2.5 hours to travel from Shanghai to Funing at the fastest. This greatly facilitates the commuting of citizens between the two places and makes cultural exchanges between the two places more frequent.

Funing was once the political, military, cultural, and economic command center of the Anti-Japanese Base in Central China, and the red culture is unique. There are 79 red remains, including the former site of the New Fourth Army’s military headquarters and the former site of the enlarged meeting of the Central China Bureau. Funing is a well-known Huai opera hometown, acrobatics hometown, prose hometown, and food hometown, attracting millions of people from all over the country to visit here every year. In recent years, Funing has actively expanded tourism + culture, tourism + cuisine, tourism + agriculture and other development models. “Colorful and passionate, going to Funing for appointments” has become a beautiful business card for foreign tourism promotion.

At the scene, professional actors from Funing County gave a performance that combines local characteristics and artistic connotation for the citizens of Shanghai. Song and dance performances, intangible cultural heritage acrobatics and other programs attracted everyone’s focus. Fucheng Street, Xingou Town, Luoqiao Town, Sanzao Town, Shuoji Community, Jinsha Lake, Taohuayuan, and Majiadang in Funing County have brought their respective scenic product promotion materials, featured tourist products, and local products, etc., attracting Citizen tourists coming and going, interact with Shanghai citizens through on-site lottery games, QR code gifting, etc., so that more people can learn about Funing’s seasonal tourism products and carry out Funing tourism promotion.

For a long time, Funing has made active efforts to integrate into the Yangtze River Delta and integrate into Shanghai in all aspects. The Funing Cultural Tourism (Shanghai) promotion event not only strengthened the exchange of visits between Shanghai and Funing Twin Cities, but also promoted friendly exchanges between the two cities, allowing more Shanghai residents to know Funing, approach Funing, and understand Funing, like Funing.

5月28日，由阜宁县文化广电和旅游局主办，以“多彩多情 赴约阜宁”为主题的2021阜宁文旅（上海）推介活动在上海中山公园举办。中共阜宁县委副书记田海波，上海市长宁区文化和旅游局党组副书记、副局长王友生出席并致辞。来自上海和阜宁各界的200多名嘉宾和代表参加活动。现场精彩的推介内容更是吸引了众多上海市民驻足观看。

阜宁县隶属江苏盐城市，素有“江淮乐地”之称。目前，上海与盐城阜宁已实现高速铁路互联互通，从上海到阜宁最快仅需2.5小时，这大大方便了两地市民的往返出行，也让两地文化交流变得更加频繁。

阜宁曾是华中抗日根据地的政治、军事、文化、经济指挥中心，红色文化独树一帜。现有新四军军部旧址、华中局扩大会议旧址等79处红色遗存。阜宁是知名的淮剧之乡、杂技之乡、散文之乡、美食之乡，每年吸引全国各地上百万人来此观光游览。近年来，阜宁积极拓展旅游+文化，旅游+美食，旅游+农业等多种发展模式，“多彩多情、赴约阜宁”成为对外旅游推介的靓丽名片。

现场，来自阜宁县的专业演员们为上海市民奉献了一场融地方特色和艺术内涵为一体的表演。歌舞表演、非遗杂技等节目吸引了大家的聚焦。阜宁县的阜城街道、新沟镇、罗桥镇、三灶镇、硕集社区，金沙湖，桃花源，马家荡都带来了各自的景区产品推广资料、特色旅游商品、土特产品等，吸引了来来往往的市民游客，通过现场抽奖游戏、扫码送礼等形式与上海市民互动，让更多人了解阜宁当季旅游产品信息，开展阜宁旅游宣传。

一直以来，阜宁在融入长三角一体化、全方位接轨上海方面作出了积极的努力。此次阜宁文旅（上海）推介活动不仅加强了上海与阜宁双城游客的互访，同时也促进了双城友好往来，让更多的上海市民认识阜宁、走近阜宁、了解阜宁、喜欢阜宁。

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